As you may already know, in the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various topics. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.
S4P has taken the focus group out of it's traditional venue and virtualized it via our state of the art text message "SMS" focus moderation software.
We can assemble a group of respondents from all over the globe in a few hours to get you the data you seek today, and at a much lower cost than traditional real estate based sit down focus sessions.